Many great writers struggle to craft content that performs well on the Web. Why? Although they may be well-versed in writing snappy headlines or finding the right hook, they may not have experience optimizing content to perform well in Search Engine Results Pages (SERPs).

Punchline Creative can equip your team with the foundation it needs to confidently optimize digital content.

Some of the topics covered in our Search Engine Optimization (SEO) content trainings include:

• Keyword research and page matching
• Writing effective meta titles and descriptions
• Writing and formatting content for the Web
• Integrating a page’s target keyphrase naturally into content
• Tips for brainstorming ideas for new content
• Optimizing multimedia and other digital assets

Every training is customizable to your team’s skill set and SEO knowledge, and also includes interactive activites. This hands-on experience helps to ensure that the information is retained and can be applied after-the-fact.

If you’d like to schedule an SEO training session for your team, contact us.