“Content Strategy” has become a bit of a buzzword lately. While the idea that there should be a strategy behind your marketing efforts isn’t new, having a well documented, actionable plan for how to get there is pretty revolutionary. It’s also the best way to get from where you are today to where you want to be in terms of website performance.
Our content strategies are custom to your needs, but typically include:
- An audit of your website’s current performance
- Opportunities for improvement
- Ideas for new content, both onsite and off
- A competitive analysis
- A prioritized, actionable list of recommended next steps
To speak with an experienced content strategy consultant, contact us.