The right path isn’t always paved.

Just as no two clients are exactly alike, neither are the solutions we provide to them. Our work is highly customized to your company’s needs and goals. But, regardless of the desired end result, we always start with the same first step: Understanding your business like it’s our own.

Here are the milestones in our content marketing process:

• Discovery – As an extension of your team, we ask thoughtful questions to get to know your company, industry and audience. We’ll also seek to gain insight into your current marketing plan, as well as to identify your short- and long-term goals.
• Audit – We access the performance of your existing content, leveraging tools such as Google Analytics and Google Webmaster Tools, in order to determine the best path forward.
• Strategize – Based on our findings, we outline a plan that will allow you to reach both low-hanging fruit and loftier future goals.
• Create – We execute that plan, creating content that aligns with your overall marketing strategy. We also check in with your team, to get their input and buy-in throughout the process.
• Measure – By measuring your content’s performance, we determine what worked, what didn’t and what next steps should be taken as a result. When all is said and done, we understand that numbers, not words, prove the effectiveness of your content.

Ready to get started? Contact us.